Kindergarten students reading Piggy and Gerald together during morning choice time
One of the best parts about Baker is the committed, engaged community of parents who go the extra mile to support the school. More than 100 parents attended our September Back-to-School Night/ State-of-the-School events. During these recent gatherings and throughout the summer, parent consistently asked me: What can we do to support Baker?
Even though we have just started the year, believe it or not, Admissions Season has already begun for the 2019-20 school year! When we think about our 2019-20 enrollment goals, please know that we can’t do it without you. Our Admissions team greatly benefits from our Baker parents’ networks of colleagues, friends and neighbors. For example, we know from our surveys that one of the top three ways prospective families hear about Baker is from the humble yard sign. Anecdotally, we also know, that prospective families highly value the opportunity to talk with current families about choosing Baker.
Here are the top four ways you can support Baker’s Admissions efforts this year:
- Help Us Build Upon Our Networks in North Chicago, Edgewater, Rogers Park, Evanston, Edgewater, Wilmette, and other neighborhoods; and, at workplaces, such as Northwestern, Northshore University Health Systems, Rotary International as well as other Chicagoland workplaces. You can also help by hosting a coffee or happy hour or other gathering with friends, neighbors, playgroups, or colleagues. Our Baker team – myself, Merle, Tyler, Denise, or a Baker teacher can serve as co-hosts. Small, personal coffees or events allow for people to be introduced to Baker in meaningful ways. Meeting at your workplace to chat with parents of preschool-aged children, as an example, is something that can help parents learn about and assess the school options available to them.
- Help Build Our Web Presence and reputation by writing an online review. You can participate as an online reviewer to provide positive feedback online about Baker on the following sites: GreatSchools, Private School Review, Niche and Facebook. Of course, we ask that if things aren’t going well in your experience at Baker, please reach out (first to your child’s teacher) so that we can address your concerns directly.
- Engage as Prospective Family Ambassador to connect and talk with prospective families considering Baker. Your “Baker insider” perspective makes a big difference to prospective families. If you’d love to give a Baker tour, let us know. We are signing up parent and older student tour guides now for our November 3 Open House.
- Put An Open House Yard Sign in your front yard. We will be passing out yard signs during pick-up and drop-off in early October. In survey after survey, we learn that one of the top three ways that families find out about Baker is through yard signs!
Baker families are an integral part of our admissions team. Word-of-mouth is the most trusted form of “advertising” and many of you are at Baker because another parent shared their personal experience. If you would like to sign up to help support one of these four volunteer opportunities, or if you have further ideas, please contact Assistant Head of School, Denise Boswell. Through a strong admissions outreach season, we are committed to enrolling amazing, mission-appropriate students who add to the richness of our Baker community.